What is Search engine optimization?

Many businesses today have heard about Search engine optimization or SEO. What search engine optimization is however is often not completely understood. It is, put simply, the on going process of making changes or modifications to a website in order for it to be, with time, seen on the first pages of top search engines such as Google, Yahoo! and Bing. SEO is the process of making a website more authoritative to search engines in order to receive better positioning on the search engine ranking page (SERP).

"Many a small thing has been made large by the right kind of advertising."

Search Engine Optimization Simplified

Search engine optimization is the procedure of increasing web traffic through use of good, sensibly optimized copywriting and link creation. Followed by reviewing the effectiveness of these changes and the impact on your website's visibility. Then, doing it all over, again and again. It is a perpetual constant that cannot be simply, bought and applied.

It can be defined further by looking at how it is broken down:


On-page optimization - changes, additions and modifications that are done on or to the actual site

Off-page optimization - changes, additions and modifications are done to impact the site, that are not actually done on or to the site itself

More on Search Engine Optimization

At Referencemoi.ca, we pride ourselves on providing nothing but "white hat" SEO. That means that we follow the prescribed guidelines set out by the major search engines and the SEO industry. Following the guidelines, doing things by the book, results in sites taking slightly longer to move up the rankings for their selected keywords. It also results in sites attaining and maintaining their rankings longer. Most importantly, it avoids all risks of getting banned by the search engines. Google, for example, looks for certain unscrupulous SEO techniques like hidden text when crawling sites. When the "black hat", unapproved techniques are found, Google can temporarily or permanently ban the site found with the infractions. Once banned, your site will have a very difficult time (if not impossible time) getting your ranking back. Often, the only hope after being banned is to start with a completely new domain and site.


Being a "white hat" search engine optimization company also means that we work ethically. We have seen other SEO companies charge ridiculous amounts of money for little or no work and almost no results. These same SEO companies require payment upfront, preventing the customers from any recourse. At Referencemoi.ca, we are confident in our work and our pricing reflects that. We allow clients to pay over several months. This way, you can be assured of getting the search engine optimization work and results that you pay for!